GR IV Digital Camera - Ricoh

Ricoh GR IV Digital Camera, 25.7MP APS-C BSI CMOS, 28mm f/2.8 Lens (Full-Frame Equiv.) - Standard (Neutral Density Filter)

- 25.7MP APS-C BSI CMOS Sensor
- New 28mm f/2.8 Lens (Full-Frame Equiv.)
- Improved AF and Low-Light Focusing
- 5-Axis 6-Stop Shake Reduction System
- 3.0" 1.04m-Dot Touchscreen LCD
- 53GB Built-In Memory & microSD Card Slot
- Full HD 1080/60p Video Recording
- Snap Distance Priority & Focus Limiter
- 35mm and 50mm Focal Length Crop Modes
- GR WORLD App for Updates and Control

Deemed "the ultimate snap shooter," the Ricoh GR IV is the latest installment in the popular compact fixed-lens camera series characterized by impressive image quality, a sharp prime lens, and supreme portability.
This GR IV brings a new 25.7MP BSI CMOS sensor, redesigned 28mm-equivalent lens, improved AF and Shake Reduction, more built-in memory, a new battery, and updates to specialized focusing and shooting modes.
Additionally, there is an all-new dedicated GR WORLD app for wireless settings control and image sharing.

25.7MP BSI CMOS Sensor and GR ENGINE 7
Featuring a new sensor and processor, the GR IV sports a 25.7MP APS-C CMOS sensor with a back-illuminated design for cleaner image quality and reduced noise.
This sensor pairs with the updated GR ENGINE 7 processor that helps to achieve a full stop better low-light performance along with a faster 0.6-sec startup time, quicker focusing performance, up to ISO 204800, and the same versatile 14-bit DNG and JPEG recording as its predecessor.

5-Axis Shake Reduction
One more asset for low-light use, the GR IV has a new 5-axis Shake Reduction system that compensates for up to 6 stops of camera shake.
Improving upon the 3-axis system of the previous generation, this new stabilization system compensates for more types of camera movement and is more effective at reducing the appearance of camera shake when shooting handheld.

Image Control
Image Control function offers 12 distinct modes to apply preset looks to a scene along with a new Cinema mode, with a choice of Yellow or Green tone, for a more nostalgic and filmic appearance.
Saturation, contrast, hue, key, grain parameters of each mode can be adjusted to suit the desired effect and select settings also support strength and size tuning for an even more personalized look.
User-selected settings can be added to the Image Control menu as a custom mode.

28mm f/2.8-Equivalent Lens
Quintessential to the GR shooting experience, the GR IV retains a 28mm-equivalent fixed lens design, this wide-angle lens is ideal for everyday shooting, street scenes, and travel applications and is paired with a reasonably bright f/2.8 maximum aperture that is both fast enough for low-light shooting and helps keep the overall size and weight of the camera low.