ILCE-7M4B.CEC - Alpha 7 IV - Sony
Mirrorless cameras > Full Frame Sensor
EAN:4548736133754
€ 1.605,73 + VAT
€ 1.958,99 VAT Included
Promotion valid until
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Availability: 4 units
PROMOTIONS
Sony ID.8 Sconto cassa giugno
Expires on 28 June 2026
Sony offers a promotion on selected products until June 28th. You can purchase them with discounts of up to ?950 including VAT.
The amounts on the product pages already include the promotional discounts.
ZV1-M2BDI 70 euros
ZV-1FBDI 30 euros
ZV-1AB.CE3 180 euros
SEL-2470GM.SYX 190 euros
ZV-E10M2KB 120 euros
ZV-E10M2B 160 euros
ZV-E10KB.CEC 26 euros
ZV-E10BDI.EU 120 euros
ILCE-6700MB.CEC (kit sel18135) 210 euros
ILCE6700KB.CEC (selp1650 kit) 120 euros
ILCE-6700B.CEC 120 euros
ILCE-6400AMB.CEC 180 euros
ILCE-6400AKB.CEC 156 euros
ILCE-6400AB.CEC 150 euros
ILCE-6100AKB.CEC 150 euros
ZV-E1LBDI 380 euros
ZV-E1BDI 300 euros
ILCE-7M4MB.CEC a7 IV 490 euros
ILCE-7M4GBDI - 7IV SEL24105G 400 euros
ILCE-7M4B.CEC - Alpha 7 IV 490 euros
ILCE-7M3MB.CEC a7 III 590 euros
ILCE-7M3GBDI.EU a7MIII 24-105 610 euros
ILCE-7M3B.CEC a7 III 450 euros
ILME-FX30B.CEC 380 euros
ILME-FX30.CEC 550 euros
ILME-FX3A.CEC 420 euros
ILME-FX2B 400 euros
ILME-FX2 400 euros
ILCE-7RM4AB a7R IV 950 euros
ILCE-7CRS.CEC 280 euros
ILCE-7CRB.CEC 280 euros
Sony Student Cashback
Expires on 30 June 2026
Get up to ?500 in cash back for university students or post-graduate photography students when you purchase selected Sony cameras, camcorders, lenses, and accessories.
The promotion is valid for selected Sony cameras, camcorders, lenses, and accessories purchased from participating retailers between July 1, 2025, and June 30, 2026 (inclusive). PLEASE NOTE: Cashback requests must be submitted within 30 days of the purchase date and no later than August 30, 2026 (inclusive).
Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery )
*AC adapter not provided, 27W AC adapter with PD required
° 33MP Full-Frame Exmor R CMOS Sensor
° Up to 10 fps Shooting, ISO 100-51200
° 4K 60p Video in 10-Bit, S-Cinetone
° 3.68m-Dot EVF with 120 fps Refresh Rate
° 3" 1.03m-Dot Vari-Angle Touchscreen LCD
° 759-Pt. Fast Hybrid AF, Real-time Eye AF
° Focus Breathing Compensation
° 5-Axis SteadyShot Image Stabilization
° Creative Looks and Soft Skin Effect
° 4K 15p UVC/UAC Streaming via USB Type-C
BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all.
Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own styl
BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
VIDEO CONTENT CREATION AT ITS BEST: Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.
*AC adapter not provided, 27W AC adapter with PD required
° 33MP Full-Frame Exmor R CMOS Sensor
° Up to 10 fps Shooting, ISO 100-51200
° 4K 60p Video in 10-Bit, S-Cinetone
° 3.68m-Dot EVF with 120 fps Refresh Rate
° 3" 1.03m-Dot Vari-Angle Touchscreen LCD
° 759-Pt. Fast Hybrid AF, Real-time Eye AF
° Focus Breathing Compensation
° 5-Axis SteadyShot Image Stabilization
° Creative Looks and Soft Skin Effect
° 4K 15p UVC/UAC Streaming via USB Type-C
BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all.
Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own styl
BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
VIDEO CONTENT CREATION AT ITS BEST: Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.
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