The camera?s front and rear side are embellished with the graphics of "Mr Limo" ? the logo of the LimoLand fashion label established by Jean Pigozzi in 2007. "Mr Limo" is the name Pigozzi chose for the colorful character that represents his fashion label. The Leica Sofort ?LimoLand by Jean Pigozzi? offers the same technical specifications as the camera?s serial version. The LimoLand model comes with a matching shoulder strap, embellished with the Mr Limo design and made by Artisan&Artist.